How do you say Adidas? Most Americans pronounce the sports shoe brand Adidas as “Ah-DEE-dus.” with an accent on the second syllable. However, the original pronunciation of Adidas is different. Adidas is a German brand and its name was derived from the name of its founder Adolf Dassler. Adi (short for Adolf) + Das (short for Dassler).
That is why the original pronunciation of Adidas is accented the German way – on the first syllable “AH-dee-dahs.” Many languages other than English follow the original German pronunciation with the accent on the first syllable.